The Entrepreneur’s Top 10 Steps for Success

By:Terry H Hill

Are you success ready?  If you’re ready to push boundaries and gain new business heights, then here are 10 entrepreneurial recipes for success. Now you can build a solid customer base, beat the competition, and ensure the continued long-term growth of your business.

Step #1: Focus on a niche

Focus on a narrow market you are genuinely interested in. Understand that you cannot be good at everything.  Build a reputation for being the best manufacturer, service provider, or retailer for your market segment.

#2: Think big while doing small things

Smaller businesses have a number of advantages over larger competitors:

  • More flexible
  • More responsive
  • More personalized service.

Capitalize on all areas where you have your strength and you can beat your big competitors anytime.

#3: Differentiate yourself from the competition

One of the hallmarks of successful entrepreneurs is that they offer unique solutions to customers. Do not copy your competitors. Make your products stand out by packaging them distinctly.

#4: Make a good first impression

Grab the first opportunity to impress your customers and clients—you may not get a second chance. Strive to always be professional and presentable in your ways and make sure you are knowledgeable about your business.

#5: Safeguard your business reputation

The success of your small business depends greatly on its reputation. The importance of building a good name for your business cannot be stressed enough. Your reputation for quality and dependability is the lifeline of your business.

#6: Aim to do better and better

The moment you think you’re the best is the time your career begins a downward slide. Thinking in terms of what’s the best imposes a limitation on yourself as well as your business. Get rid of the “This is how we’ve always done it” type of mentality. Instead, think of you how you can make things better today than yesterday. Don’t get stuck with what you think is the best. Instead strive to do things better and better each time.

#7: Pay attention to your customers’ needs

Make your customers feel important by listening and taking immediate action to answer their needs. Once you gain your customers’ trust, they will remain loyal to you and will refer to you to their friends, family and colleagues. There’s nothing more compelling and convincing than word-of-mouth recommendation from happy customers.

#8: Plan for success

A good plan helps you estimate costs, define business concepts, predict sales and control risks. Your plan is your roadmap to success. Without it, it’s like driving into a foreign land with no clue of where you’re going or how to get there.

#9: Be original

To ensure success in business, you need to stand out from the rest of the competition. What better way to do that than to be original and innovative with your offerings. Use change as catalyst for new product concepts and ideas. Also, keep pace with advancements in technology.

#10: Work smart

As an entrepreneur, you need to improve your time management skills as well as your personal productivity skills. In essence, working smart means getting rid of busy-work and doing the things that truly matter:

  • Assess every detail of the job
  • Make an outline of the things you wish to accomplish
  • Learn to say no. Deal with interruptions and unrealistic demands on your time
  • Avoid multi-tasking and focus on one task at a time.

Now according to David Rockefeller, “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.”

Learn how we're supporting small businesses and independent professionals during the COVID-19 crisis... 
View Resources

Scroll to Top