Group coaching is a great way to help more people find solutions to their challenges. By working together with you and each other, they can share and grow as they make progress toward their desired outcome. As a business owner, group coaching can increase your income, spread awareness of your brand, and build long-lasting relationships with your customers.
If you’ve never offered a group coaching program before, it might seem daunting, so let’s break down the key steps to getting started.
Identify Your Target Audience
First, you need to identify exactly who you can help. Who are the people who can benefit most from your expertise and unique value?
Start by looking at your current audience and your marketing activities:
- Who follows you on social media?
- Who reads your blog, watches your videos, and engages with your other content?
- Who joins your email list or membership site?
- Who are your current customers?
- Who are your current one-on-one coaching clients?
This will give you an idea of who your target audience is. You can also conduct some market research by looking at competitors or similar businesses in your niche. Brainstorm to figure out who has a need for your knowledge and experience. What do you know how to do and who could use this information? This will give you a good idea of who to target.
Choose the Right Topic
Of all the things you know and can teach, choose one topic as the focus of your group coaching program. Identify a problem that your target market faces and offer a solution in your area of expertise. When you can solve people’s problems, this offers the most value.
Think in terms of what your group members will be able to do after they leave your program. Start with this outcome and figure out the steps toward it, keeping in mind where the member is when they start your program.
Run a Great Group Program
There is a whole skillset involved in running a group coaching program, but everything is learnable. You can get training in coaching skills, but you’ll also learn a great deal through experience.
The best practice is for a group coaching program to be centered around live meetings. But don’t forget to take advantage of virtual tools that allow you to communicate with your members remotely.
Here are some of the major points to keep in mind:
- Your program should be aimed at engaging members and getting them involved
- Everything should be focused on the outcome (what you want people to achieve)
- In your live sessions, divide your attention equally so everyone gets a chance to talk
- Plan your live group sessions carefully with plenty of interaction, always leaving time for members to ask questions or get any individual help they need
- Whether live or online, listen well and constantly seek feedback to make sure your members are on track.
Gather Feedback and Improve
Ideally, you’ll gather feedback as you go along through the program so you can correct anything that’s off-course. You need to make sure your program is helping its members achieve their goals.
At the end of the program, follow up with members and ask them how it helped and how you can make it even better for the future.
You should also monitor to make sure your program is helping you reach your overall business goals.
Do you want to learn more about how to run an effective group coaching program?
Check out our course, How to Create Your High Impact Group Coaching Program, which teaches you the A to Z.