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The following Sales and Marketing Development Training Products will help you – the sales and marketing professional – to further improve your sales performance and marketing effectiveness in order to increase your level of personal and professional success!

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Our Courses help you hone skills critical to success in the modern small business environment, with areas of study including business and management, entrepreneurship, finance, professional development, sales and marketing, and strategy development.

COURSE: Power Networking Strategy

You’ve no doubt heard it a million times: Business is as much about who you know as what you know—and that’s exactly why being a powerful networker is so important. But mastering this crucial skill requires more than just schmoozing over cheese platters and exchanging business cards. There’s actually an art to it. When done skillfully, networking can not only open the door to new opportunities, but it can also help land new clients and tap talent for future hiring…. In this course, you will… LEARN HOW TO

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COURSE: How to Unleash the Power of Webinars

Webinars are supposed to be the hottest thing on the Net. But to run a webinar yourself? It’s just too damn scary. There’s the huge cost. And how to even start creating a webinar, let alone broadcast it? It’s beyond the reach of an entrepreneur like you, right? Well, guess what: the world of webinars has changed. Webinars are now affordable. They’re easy. You can do them yourself. In fact, you should do them. In this course, you will… LEARN HOW TO

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Our How-to-Guidebooks bring business and personal insights to life with copy that’s not just educational but also enjoyable to read.
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HOW TO GUIDEBOOKS

Our How-to-Guidebooks bring business and personal insights to life with copy that’s not just educational but also enjoyable to read.

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HOW TO GUIDEBOOK: Effective Sales Prospecting Techniques

The information presented in this “How to Guidebook” will help you to master the techniques that will maximize your prospecting efforts which in turn, will help you to improve your prospecting skills and, with practice achieve top-performer status

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HOW TO GUIDEBOOK: The Consultative Sales Presentation

You will be introduced to the two major phases of Consultative Selling Presentation: Phase I being Presentation Planning and Phase II which is the actual Presentation and Demonstration.

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HOW TO GUIDEBOOK: The Power Networking Action Plan

Explore the complete guide of business networking with the tools and strategies that you need to open the door to incredible opportunities for you and your organization (predictable and unexpected) and help further strengthen current relationships (internal and external).

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HOW TO GUIDEBOOK: How to Generate Effective Advertising Copy

You can master the advertising copywriters' secrets and techniques in this Guidebook. You will explore the entire process of writing creative ad and sales copy, from brainstorming ideas to getting your final product ready to publish.

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HOW TO GUIDEBOOK: Third-Party Marketing - Focus on the Influencers

This Guidebook is a rich sales and marketing resource that gives you a wealth of insight into power of third-marketing. You'll learn that influencers are the most cost-effective method in gaining customers.

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Our Special Reports are organized, objective presentations of observations, experiences, or facts used to address a particular issue or situation or a problem in the small business enterprise and entrepreneurial development areas of concentration.
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SPECIAL REPORT: 10 Step Action Plan for Growing Your Business

There is a variety of ways to generate greater demand for your business. In this Guidebook, we are going to discuss a powerful ten (10) step action plan that you can utilize to grow your business.

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MINI REPORT: The 5 Marketing Blunders You Want to Avoid

In this Mini Report, we discuss five reasons your marketing may not be working and what you can do to simplify for success.

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SPECIAL REPORT: 21 Sure-Fire Business Building Tips

This Special Report is your guidebook for conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy your individual and your organizational objectives.

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Our Interactive-Workbooks are fillable on your computer. This means that you can fill out the information required by the form by typing in the information while the form is displayed on your computer monitor.
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WORKBOOK: How to Perform Your Competitive Analysis

The Workbook gives you a side-by-side comparison of your company versus your major competitors. Start analyzing your competitive landscape and learn how you can out-maneuver your competitors.

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WORKBOOK: How to Create Your Competitive Advantage

The Interactive workbook guides you through a step-by-step process of formulating your competitive advantage statement in such a way as it is unique, simple, clear, and sustainable.

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WORKBOOK: How to Create Your USP-Unique Selling Proposition

This Workbook walks you through every aspect of creating your Unique Selling Proposition (USP). It helps you to systematically describe the main benefits that your customers will receive from doing business with you.

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WORKBOOK: How to Rank Your Differentiation Strategies

This Interactive Workbook provides you with the opportunity to self-rate your organization’s differentiation strategies in four primary areas: product, service, personnel/relationships, and reputation/image.

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WORKBOOK: How to Create Your Powerful Elevator Pitch

This interactive Workbook provides a foundation of valuable information and a step-by-step blueprint in order to help you create your own uniquely powerful ELEVATOR PITCH – YOUR 30 SECOND COMMERCIAL.

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WORKBOOK: The Marketing Planner

This Marketing Planner is a step-by-step chronicle of marketing activities and tasks related to your products, customers, resources, as well as the metrics to track your progress.

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WORKBOOK: The Marketing Plan Workbook

This Workbook walks you through the key step-by-step stages in order to develop your plan that is targeted to achieving and/or exceeding your goals while tracking success measures to prove your return on investment.

WORKBOOK: The Branding Questionnaire

This Workbook is designed with powerful questions to ask yourself, your team, and your customers or, in some cases, to use as part of gathering feedback about you, and your team to use to guide your own brand identity creation... 

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WORKBOOK: How to Build Your Buyer Personas

This Workbook provides a framework in order to help you to create a fictional character – Buyer persona – that builds a picture of your ideal customer and your largest markets. An interactive worksheet includes...

LOOK WHAT ADDITIONAL TRAINING PRODUCTS ARE COMING SOON!

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Free Pre-Registration for any of the Programs Listed Below!

Free Course Opening Notification for any of the Courses Listed Below!

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Our Programs offer a “deeper-dive” in a topic-subject matter which in turn helps to develop a broader understanding, and knowledge of business operations as well as gaining targeted skills in your specific field, such as customers, markets, finance, operations, strategy, business policy, and communications teaches the necessary tools to help improve, grow, and sustain a profitable business.

PROGRAM: How to Create Laser-Focused Marketing in Your Business

Large bark, no bite. That about sums up the average marketing campaign for a small business or a sole-entrepreneur. A great marketing campaign isn’t just about planning. Nor is it all about taking action. Your best chance of creating a campaign that works is by finding the correct balance between targeting, planning, execution, and refinement.

Are you ready to create your great marketing campaign?

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PROGRAM: How to Build Your Unique Personal Brand

Your personal brand should be about who you are and what you have to offer. Building a personal brand takes time and effort, but it’s worth it. It’s something no one can take away from you, and it can follow you throughout your career. It’s a leadership requirement that lets people know who you are and what you stand for.

Are you ready to build your Unique Personal Brand?

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PROGRAM: How to Create Loyal Lifetime Customers

The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers.  Are you ready to learn a sales model that turns one-time customers into customers for life?

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PROGRAM: Discover the Vital Skills for Sales Success

A key to successfully selling a product, service or idea, is to ask questions and then listen quietly and carefully to the answers. Many of us try too hard to convince people to buy instead of discovering what your future customer or client really wants, needs and desires from you.

Are you ready to learn the “ins and outs” about building win-win relationships?

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PROGRAM: How to Effectively Convert Prospects into Paying Clients

The problem is most entrepreneurs spend all their time and money focusing on getting more and more leads, but fail to recognize that what you do with those opportunities is just as important as generating them.

Are you ready to learn powerful sales techniques that convert your prospects into paying clients?

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Our Courses help you hone skills critical to success in the modern small business environment, with areas of study including business and management, entrepreneurship, finance, professional development, sales and marketing, and strategy development.

COURSE: How to Generate Free Publicity for Your Business and Yourself

Most small businesses don’t have the budget to hire a Publicity Agent, and the good news is you don’t have to. With the explosion of digital media, there are so many more media outlets to tap and you can successfully do your own publicity as long as you have a newsworthy story to tell.  Publicity will not only get your brand better known, it’ll bring people to your door to sign up for your offers and ultimately become customers…  LEARN HOW TO

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COURSE: Results Driven Marketing

When entrepreneurs, start to learn about marketing, they’re likely to download a virtual stack of information products that each teach another strategy “guaranteed to produce results.” Why does all this effort and learning so often produce zero results? The reason is that by leaping into learn and implement every possible strategy, you get overwhelmed and can’t focus on one approach long enough to see results. In this course, you will… LEARN HOW TO

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COURSE: How to Maximize Your Marketing through Storytelling

Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and credibility through frequent content publication.In marketing, storytelling is used to create an emotional investment. Commonly used in video marketing on television, the goal is to make the viewer pay attention to the story, rather than the product. In this course, you will… LEARN HOW TO

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COURSE: How to Brand Yourself the Expert in Your Field

As a small business professional, building your expert status can have a tremendous impact on your bottom line. But, at some point, it may start to feel like you’ve exhausted every PR trick in the book. You’ve attended events, distributed press releases, made friends with key journalists, and created more social media platforms than you can count. But in all of that noise, you may have forgotten about your brand’s biggest asset: Yourself. In this course, you will… LEARN HOW TO

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COURSE: How to Build an Incredible Brand

Before you can build a brand that has market ubiquity, fosters loyalty, and promotes advocacy, the proper foundation must be set. That foundation is credibility. Credibility is defined as “the quality or power of inspiring belief.” There is no way to build an incredible brand without trust. All great brands do this. They inspire us to believe. We trust them. In this course, you will… LEARN HOW TO

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COURSE: How to Better Understand Your Customers and Their Needs

It is vitally important to understand not only market trends, but also to know your customers on an individual level. Your customers experience your product, service, and brand as an individual, and so this is the level at which you must reach them. You need to use every opportunity available to understand your existing or potential customers. In this course, you will…  LEARN HOW TO

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COURSE: How to Set Up and Run a Successful Brand Community

Brand communities are not just for companies or products with huge budgets. It’s just as valuable for your local favorite ice cream shop or resale store to create a vibrant community as it is for a major brand. You never know: with a successful brand community, you may become a major brand. Isn’t that the goal? In this course, you will… LEARN HOW TO

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COURSE: How to Convert First-Time Buyers into Customers for Life

While it’s important to attract new customers, retaining your repeat purchasers and building a loyal customer base has to be at the top of your list! Your most loyal customers will not only support your business financially, but will be your best referral sources as well – so giving them a VIP experience helps both of you. If your business can convert first-time customers into forever customers, you’re golden. In this course, you will…  LEARN HOW TO

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COURSE: How to Effectively Research Your Competition

To formulate an effective corporate strategy, it’s essential to understand two basic questions: What is your company doing, and what are your competitors doing? You may have a handle on what’s going on under your own roof. However, developing a detailed picture of your competitors’ activities usually requires some sleuthing. Competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms.

Don’t worry: This doesn’t require dumpster diving or shady tricks. In this course, you will… LEARN HOW TO

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