WORKBOOK: How to Rank Your Differentiation Strategies

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Differentiation strategy is one of the most important marketing strategies in today’s business environment. With so many brands and so many varieties of products and so much advertising noise, it becomes very difficult but ultimately very necessary to differentiate your brand from competition. Thus, our Workbook- How to Rank Your Differentiation Strategies provides you with the opportunity to self-rate your organization’s differentiation strategies in four primary areas: product, service, personnel/relationships, and reputation/image.

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