WORKBOOK: How to Create Your USP-Unique Selling Proposition

$37.00 $17.00

This Workbook walks you through every aspect of creating your Unique Selling Proposition (USP).  It helps you to systematically describe the main benefits that your customers will receive from doing business with you.  Your USP sums up the unique features, benefits, and value that you provide, that no other competitor can.  The question the USP answers for your customer base and prospective customers is, “This is why you should buy from me, instead of my competition.”

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