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WORKBOOK: How to Build Your Buyer Personas

$37.00 $17.00

This Workbook provides a framework in order to help you to create a fictional character – Buyer persona – that builds a picture of your ideal customer and your largest markets. An interactive worksheet includes a series of questions that provide the basis for your research and information gathering process as it relates to demographic information like age, location and income, psychographic information like interests,  reasons for buying, and other type of concerns.

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