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Invaluable Business Insights for Learning
Become a More Effective Communicator by Mastering the Language
Whether you are consulting with your accountant about your business finances, negotiating a contract with a supplier, or making a presentation to your staff, understanding and speaking the language can help you communicate more effectively and accomplish your goals more efficiently… READ MORE
Hitting Your Customer’s Sweet Spot
Competition existed long before strategy. As we trace the evolution of strategy, we find that the founding principle is still in play today: Strategy is about achieving the competitive advantage! If there were no competition, there would be no need for strategy. Gaining a sustainable edge over your competitors, as efficiently as possible, is the… READ MORE
How Do You Sustain and Grow Your Customer Relationships?
The most important thing in sales and marketing is to attract and retain your most profitable business customers. In order to accomplish this feat, you must devise and implement a customer strategy that builds, fosters, nurtures, and extends relationships with your customers… READ MORE