Webinars

Photo for Business Insights blog-How to Make Money After Your Webinar

How to Make Money After Your Webinar

So you’ve just hosted a webinar. Congratulations. You’ve already gone through many of the most important aspects of creating a successful webinar:

  • Planning
  • Preparing
  • Practicing and
  • Presenting

You may have even had a good conversion rate and started Profiting.

There are other ways to make more money after your webinar, to keep the momentum going.  The way you follow up could make a huge difference in terms of your overall profitability.  Here are a few ideas.

Follow Up Emails

You should send the following emails, complete with a link to the sales page:

  • A gift to thank them for attending. It could be a free special report, templates, or a checklist related to the content of the report
  • Access to the recording if they want to watch again; tell them what URL to visit. Remind them that the video will be available for a limited time only
  • A reminder that the special price is going away and they need to act now before it is too late.
  • Frequently asked questions (FAQs) about the topic. This is a good way to help win them over to buying your product, because you care about them and are not just trying to sell stufFAQs about the product. This can address any reservations they might have about making the purchase. Remind them of the great offer and bonus items and that the clock is ticking.

Making the Most of the Recording

Re-use the recording for those who might have missed the original broadcast, or who would like to watch it again

  • Upload the recording to YouTube to have as part of a library of webinars. If you want to change the offer, do so on the sales landing page and state in the description box that the introductory offer with bonuses is finished. However, they can still get the product at a reasonable price as a thank you for taking the time to watch.  Edit the sales page to reflect the new pricing and any bonuses no longer part of the offer.
  • Use the main body of the webinar in various ways:
  • teaching material for your coaching program
  • a bonus for other, related, products you sell
  • as part of a free or paid membership site
  • as part of a self-help customer portal for your coaching students or consulting clients, to add more value to your service
  • as a link in an ebook about the topic, or a special report
  • as part of a multimedia information package you plan to sell
  • as part of an educational course you are offering on a site like Udemy
  • as excerpts about your product to use as part of your sales letter
  • as excerpts to use on your social media pages to show you know what you are talking about and create buzz about your webinars and your expertise
  • to use in press releases as an example of you being an expert who knows their niche
  • as part of a bundle of two or more products, with the webinars for the products as part of the bonus items

Follow up with your second webinar, for even more opportunities to cash in by creating profitable webinars.

Photo for Business Insights blog-7 Things You Should Do During and After Your Webinar

7 Things You Should Do During and After Your Webinar

Here are some suggestions as to what you can do during, and after your webinar.

Engage Your Audience – Grab your audience’s attention and engage them with surprise polls, surveys, and contests with spot prizes. It only takes a few seconds but can keep things so interesting they stay with you, and even let other people know about the webinar while they are attending.

Record the Webinar – Those who attend might re-watch it and buy. They might also send a link to people they know, for an even wider audience and chance for sales.

Plan A Series of Webinars – One stand-alone webinar can be profitable. A whole series can keep your target audience coming back for more week after week or month after month and sharing information about it, so the next webinar you plan to host will already have a guaranteed audience of people who like what you do so much they become a loyal follower.

Give Surprise Gifts – Give a surprise gift via email as a thank you for them attending. Don’t mention it before the webinar because you don’t want them to be solely motivated to get the freebie.

Send Reminders – Send out a reminder about the recording and advanced notice that a new webinar will be coming soon.

Webinar Recording Availability – Let them know via email that the recording is available, and they should feel free to share it. Also let them know a new webinar will be coming soon. If you have had a lot of great feedback and many questions, you weren’t able to answer, consider giving a second webinar as a follow up, and the same special offer as in the first webinar.

Nurture New List – Now that you have the new list, don’t neglect them. Send them niche-related content that can stimulate sales. If you are crunched for time, create a campaign with shared autoresponder (follow up) emails from your existing main marketing list. You will find this feature in Aweber and other email marketing platforms.

Note that in Aweber, loading shared follow-ups will erase any follow-up messages already defined in your new list, such as the thank you for registering for the webinar, so you might want to copy and paste the best autoresponder emails suited to this new list and then bring them over manually. Find a virtual assistant to help with this, or draft in a helper while you work on getting your next webinar ready for prime time.

Successful webinars take time and effort to plan, prepare, practice, and present, but the profits can be considerable. It’s all a question of how many people you can get to attend and convert. It all starts with getting people in seats. Find out what the capacity is for the webinar hosting service you are using and aim to fill them 100%.

Photo for Business Insights blog-The Webinar Sales Funnel

The Webinar Sales Funnel… The First Step to Hosting a Profitable Webinar

The first step to hosting a profitable webinar is the webinar sales funnel. When you are trying to sell a product or service via a webinar, you must have a sales funnel in place before you start promoting with your webinar. Let’s review what a sales funnel is and how the sales funnel works.

The process used to make sales is often referred to as your sales funnel. When you envision a funnel, you picture a shape that is very wide at the beginning and narrows significantly, as you progress to the end.

The path potential buyers take, as you encourage to them to purchase, resembles a funnel because you begin with a wide target audience. Those who are interested in your product or service will follow the path, or links, find out more, working their way down to the narrow end of the funnel. Those who are not interested will stop following the current path, and essentially stop clicking through to the “next stage” or link.

In terms of hosting a profitable webinar, your first step in the funnel is to get them to sign up or opt-in. Then you need to encourage them to attend. Your webinar should be so interesting that they stay until the end. The special offer you will give webinar attendees only should be good enough to entice them to buy.

Awareness

Offering a free webinar makes people aware you exist. You can promote it at your site, on your email marketing lists, on social networks, and in chat rooms or on discussion boards related to your niche.

Awareness can also refer to a certain problem your target audience is struggling with in relation to your niche, and that there is a solution available in the form of what you are trying to sell.

Interest

Webinars are so successful because they are a combination of information, education, entertainment, and sales. Online education is booming. Internet users love videos, especially how-to content, which makes up 75% of all searches on YouTube. A well-presented talk, such as the TED talks, can keep audiences hanging on every word.

In terms of sales, a good webinar does not use a hard-sell approach. It is a risk-free way for the audience to learn more about your products or services in an interesting way. All they are spending by attending is their time. Hopefully, they will enjoy the webinar, and be able to come away with useful points. In fact, you can even structure your webinar in that manner, such as:

  • 7 ways to lower your cholesterol naturally
  • 5 secrets to improving your golf swing
  • 6 success strategies for marketing well with webinars

The content topic in your webinar should reflect your title, while giving you an organized, easy-to-follow structure and format. Provide informative, interesting content that your audience can identify with. It should also intrigue and motivate them to keep watching. Sharing content regarding a common issue or problem helps to get them ready to learn about your solution or advice. This is usually found in the hard-to-refuse product or service you offer at the end of the webinar. However, this may vary slightly depending on whether you have introductory offers, upsells, down-sales, bonuses, etc.

Decision-making

The content should always lead your audience down your sales funnel. The initial offers are frequently an introduction to what you are trying to sell. To help boost sales and/or opt-ins, the offer should be better than anything available on your site. In other words, you reward them for attending the webinar by giving them a phenomenal deal or opportunities just because they attended.

If you are launching a new product, your content will be all about the problem and the solution’s benefits as well as features. It makes sense to offer an introductory price to attendees to make it risk-free to try it. It also makes them feel valued and special.

If you’ve presented an interesting webinar, you’ve whetted their appetite throughout for the solution to the issue you’ve raised, that is, your product or service. At the point where they must make the decision to buy, or not buy, your content should have led them to the point where they are ready to act.

Action

At this stage, your audience will be at the narrow part of the funnel. Now all they must do is click to act on your offer. Your presentation will have shown them the value your product offers. Your offer should be so good that they would seem foolish not to act. They will buy and become your customer. Then you can follow up with them in the hope that they will become a loyal repeat customer. How might you accomplish this? By launching more products and using webinars as a marketing tool for those new products.

Photo for Business Insights blog-Your Profitable Webinar Funnel

Your Profitable Webinar Funnel

The process used to make sales is often referred to as your sales funnel. When you envision a funnel, you picture a shape that is very wide at the beginning and narrows significantly, as you progress to the end.

The path potential buyers take, as you encourage to them to purchase, resembles a funnel because you begin with a wide target audience. Those who are interested in your product or service will follow the path, or links, find out more, working their way down to the narrow end of the funnel. Those who are not interested will stop following the current path, and essentially stop clicking through to the “next stage” or link.

In terms of hosting a profitable webinar, your first step in the funnel is to get them to sign up or opt-in. Then you need to encourage them to attend. Your webinar should be so interesting that they stay until the end. The special offer you will give webinar attendees only should be good enough to entice them to buy.

Awareness

Offering a free webinar makes people aware you exist. You can promote it at your site, on your email marketing lists, on social networks, and in chat rooms or on discussion boards related to your niche.

Awareness can also refer to a certain problem your target audience is struggling with in relation to your niche, and that there is a solution available in the form of what you are trying to sell.

Interest

Webinars are so successful because they are a combination of information, education, entertainment, and sales. Online education is booming. Internet users love videos, especially how-to content, which makes up 75% of all searches on YouTube. A well-presented talk, such as the TED talks, can keep audiences hanging on every word.

In terms of sales, a good webinar does not use a hard-sell approach. It is a risk-free way for the audience to learn more about your products or services in an interesting way. All they are spending by attending is their time. Hopefully, they will enjoy the webinar, and be able to come away with useful points. In fact, you can even structure your webinar in that manner, such as:

  • 7 ways to lower your cholesterol naturally
  • 5 secrets to improving your golf swing
  • 6 success strategies for marketing well with webinars

The content topic in your webinar should reflect your title, while giving you an organized, easy-to-follow structure and format. Provide informative, interesting content that your audience can identify with. It should also intrigue and motivate them to keep watching. Sharing content regarding a common issue or problem helps to get them ready to learn about your solution or advice. This is usually found in the hard-to-refuse product or service you offer at the end of the webinar. However, this may vary slightly depending on whether you have introductory offers, upsells, down-sales, bonuses, etc.

Decision-making

The content should always lead your audience down your sales funnel. The initial offers are frequently an introduction to what you are trying to sell. To help boost sales and/or opt-ins, the offer should be better than anything available on your site. In other words, you reward them for attending the webinar by giving them a phenomenal deal or opportunities just because they attended.

If you are launching a new product, your content will be all about the problem and the solution’s benefits as well as features. It makes sense to offer an introductory price to attendees to make it risk-free to try it. It also makes them feel valued and special.

If you’ve presented an interesting webinar, you’ve whetted their appetite throughout for the solution to the issue you’ve raised, that is, your product or service. At the point where they have to make the decision to buy, or not buy, your content should have led them to the point where they are ready to act.

Action

At this stage, your audience will be at the narrow part of the funnel. Now all they have to do is click to take action on your offer. Your presentation will have shown them the value your product offers. Your offer should be so good that they would seem foolish not to act. They will buy and become your customer. Then you can follow up with them in the hope that they will become a loyal repeat customer. How might you accomplish this? By launching more products and using webinars as a marketing tool for those new products.

Now that you understand how sales funnels are constructed, you can put together your three main components. Let’s start with registration.

>
Learn how we're supporting small businesses and independent professionals during the COVID-19 crisis... 
View Resources

Scroll to Top