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Photo for Business Insights blog-Get Organized for Better Sales and Higher Revenue

Get Organized for Better Sales and Higher Revenue

How do people manage to sell so effectively on the internet? They do it by being organized. Everything goes much more smoothly if you take the time to get properly set up before you launch.

Clarify Your Goals and Priorities

Start by clarifying your goals and priorities. What is your overall sales goal? State this goal as clearly and specifically as possible. Determine how much you want to earn and when.

If your goal isn’t to sell but to nurture prospects, state this as well. You may want to work on your branding, gain exposure, or build relationships with your audience. Choose some specific metric that will help you determine whether you’ve reached this goal. For example, you might say something like, “Grow my list to 500 subscribers.”

If you have more than one goal, prioritize them. Decide which is most important so that you can focus your efforts there. 

Manage Your Time Effectively

Block out time to work on sales activities. Put these time slots on your calendar and choose a regular time to do this. How much time should you spend on sales activities? Start by deciding how much time you can reasonably devote to sales and then increase if you feel you need to.

The important thing is to put these blocks on your calendar. You need to check in regularly with yourself on your sales follow up. Give this the same importance you would give a meeting with an important client or the deadline for a job. Set aside a time and remove all distractions so you can focus solely on the task at hand. 

Get Your Tech Tools in Order

Before you launch, determine what tech tools you need to use. For example, you might need a download page or a shopping cart. Research the software and platforms available. Start by seeking referrals from friends. Read online reviews and see what others saying. Look for tech tools that have the features you need and don’t pay for extra features that you don’t need. Choose tools based on how they make your sales process easier for your customers.

Test your tech stack before you get started to make sure it works and the process is smooth. Make sure that you have tech support available in case there are problems.

Delegate and Automate

You don’t have to do everything yourself. You can save yourself a considerable amount of time by delegating to your staff or outsourcing. Find someone to do the tasks you can’t or don’t want to do.

Make flowcharts and other training materials for tasks you’d like to delegate, and a system for training and monitoring performance.

You can also automate certain tasks. Find tools to automate routine tasks that drain your time. Once these tasks are taken out of your hands, you’ll have time to work on more high-level issues. 

Learn More

A good place to start getting organized is our new course, How to Effectively Convert Prospects into Paying Clients.

We teaches you a simple system for turning prospects into paying clients, along with tips, learning activities, and templates you can use.

Photo for Business Insights blog-Why Business Writing Is Still So Important Today

Why is Business Writing Still so Important Today

Today, you could run a successful online business without knowing a thing about proper business writing. You can write your emails, social media posts, blogs, and comments in a completely casual tone and get by. But this would be a mistake. Without a solid ability to write effectively in a business situation, there’s always a limit to how far you can go.

Even though digital communications have set the bar much lower than in the past, it’s still beneficial for any entrepreneur – no matter how big or small – to know how to write for business.

Clear Communication

Business writing states important things in a clear and concise way. In business situations, it’s essential that everyone involved understands what’s going on. This is why companies put such emphasis on clarity. If there’s a misunderstanding, or if important information is left out, it can cost a company its bottom line.

Someone You Can Trust

An appropriate and well-written business correspondence tells the reader that this is someone they can trust. If your writing is full of spelling errors, misused words, or overly casual language that’s not appropriate for the situation, the reader may not trust you as a competent business person. Setting high standards for your writing invokes trust in your audience, which is an invaluable asset.

Effective Writing Boosts Sales

A key aspect of business writing is knowing your audience. This means knowing who they are, what they know, and what concerns them, so that you can deliver the right message in the right way. Communicating effectively in this way leads directly to higher sales. You can tell your reader how your product or service will help them, and what they need to do in order to get the benefits you promise.

Leading Your Audience to Action

Good business writing is persuasive. Whether you want your reader to click on a link to sign up for your site, or you’d like to arrange a meeting with a professional you recently met, there’s always some persuasion involved. The ability to write well in a business context involves knowing how to persuade with words.

Showing Your Reader Respect

Proper business writing is about courtesy. If you’ve ever written a formal email before, you’ll know that how you phrase certain things has an effect on the reader. When you know how to address someone and talk to them in a formal manner, this demonstrates respect. You can also show this level of respect in other communications, such as blog posts, articles, social media content, or marketing materials.

A Tool You Can Use Everywhere

Business writing is a helpful skill in all areas of business. Even if you’re not writing but communicating orally, you can use what you learn to be a better communicator. With writing, there’s always something new you can learn, and there are always further benefits to sharpening your skills in the long-term.

Learn More

Most of us aren’t naturally good writers. Luckily, anyone can learn how to improve their communication skills and master business writing for better results.

Want to learn more? Head over here:

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