The most important skill in business isn’t a technical, marketing or sales skill. It’s not even strictly related to business. This most essential skill is your ability to brainstorm.
Everything in the world of business is driven by ideas. The ability to brainstorm allows you to efficiently generate ideas and evaluate those ideas to find the right one for the situation at hand.
Without brainstorming, you have to rely strictly on inspiration to give you the ideas you need. You may sometimes be struck with ideas or inspiration in the shower, in your car, walking down the street, and so on.
But as painter Chuck Close is quoted as saying:
“Inspiration is for amateurs – the rest of us just show up and get to work.”
The “getting to work” of generating ideas is brainstorming. If you know how to brainstorm and evaluate the ideas you’ve generated well, you’ll always come up with new ideas and the well will never run dry.
Brainstorming is a special skill, and like any other skill, it can be learned and practiced. You can use brainstorming for absolutely anything, including:
- Problem solving.
- Ideas for new products.
- Topics for pieces of content such as blog posts.
- Ideas for marketing tactics or strategies.
- Improvements to business operations.
- Work hacks and productivity improvements.
- New directions for your business.
You can use brainstorming for not only every aspect of your business, but in your personal life as well. This is an invaluable skill that will help your business and enrich your life.