Whether you are consulting with your accountant about your business finances, negotiating a contract with a supplier, or making a presentation to your staff, understanding and speaking the language can help you communicate more effectively and accomplish your goals more efficiently.
Language is the method of human communication, either spoken or written. Not only is language a means of communicating thoughts and ideas, but it also forges friendships, cultural ties, and economic relationships. Language is the vehicle for transmitting knowledge, and today in our world, knowledge is one of the key factors in gaining your competitive edge. Implementing valuable knowledge creates prosperity and growth.
We have all witnessed and experienced revolutionary changes in our lives with the advent of the Internet! Within the last decade—thanks to the Internet—access to limitless knowledge is at our fingertips, and millions of people across the world can communicate and to exchange ideas with each other on every continent. People across the world can do this not only because these various technological advances exist, but also because they share a common language, namely, English. English is recognized as the international language of business, finance, and technology.
With this worldwide access to the Internet’s vast knowledge inventory and with the recognition of English as the international language, global productivity is on the rise and is unstoppable, and the power of language becomes even more evident!
Our productivity depends on the power of language to persuade. Persuasion is the “name of the game!” Advertisers who want us to buy their products know it; politicians who want our vote to know it; and government leaders who want to advance their agendas and minimize their weaknesses know it. Spinning, parsing, and propagandizing are all common persuasive language skills. So are inspiring, encouraging, and comforting! Linguists have said that language creates and conveys the culture. So, too, in the world of business: Language conveys the business culture.
Words have a very significant impact on the way people are perceived and respected. Developing a great vocabulary is one of the most overlooked ways to improve our image. A common myth is that improving one’s vocabulary is useful only if you were a writer or public speakers. However, the truth is that everyone benefits from it, both personally and professionally. The importance of vocabulary is noted by several scientific studies that report that the strength of a person’s business vocabulary is the single greatest measure of predicting income!
Over 70 years of research at the Johnson O’Connor Research Foundation has conclusively shown that improving your vocabulary is one of the greatest investments you can make in your future. Additional research completed by other universities, along with The Human Engineering Laboratory, has proven that people with superior vocabularies:
- Have Higher IQs
- Read Faster and Comprehend More
- Write Faster and with Greater Clarity
- Command Greater Respect
- Make More Money
- Are Considered More Intelligent
- Are Better Communicators
- Are Better and More Confident Public Speakers
Research shows that the best way to learn new vocabulary is to read, read, and then, read more! The selection of the right words to communicate your message is not an easy task. Samuel Clemens, a.k.a., Mark Twain, once wrote that the difference between “the right word” and “the almost right word” is like the difference between “lightning” and the” lightning bug.”
Observing vocabulary in a natural context (business documents, business books, or trade magazine articles) will help you use your new vocabulary correctly. Further studies show that the more an individual read, the greater their comprehension becomes. This is important because when an individual comprehends a message accurately, he is more likely to send an accurate return message.
A good business vocabulary helps to ensure that what you say is what you want to convey! Whether you are talking to a supplier on the telephone, taking a customer on a tour of your warehouse, or providing directions to an employee, the accurate use of a good business vocabulary makes you a more effective communicator.