Month: March 2020

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The Secret to Building a High-Quality Email Subscriber List

As Author Christopher Westra said, “The quickest way to do many things is to do one thing at a time.”

You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all.

When you focus on working on just one thing at a time, you’re able to think deeper and be more creative, which results in a better finished product. Use Starbucks as an example: they started with just one thing, coffee. They were able to focus on their one thing and they grew an entire empire because of it.

If you want an email list full of subscribers, you need to focus on one thing: building your email list. When you invest your energy into your email list, you’re able to convert subscribers into paying customers and build relationships with customers you may not have met any other way.

Prioritize, Prioritize, Prioritize

Before you spend your time on trendy marketing tactics, make growing your email subscriber list your top priority. Whether you’re launching a new business or looking to grow your current one, a high-quality, relevant email list will help you achieve your goals.

This might feel impossible when you have a huge list of high priority tasks in your business, but with email marketing you’ll put automated systems in place to attract potential clients on a consistent basis.

Get the Results You Desire

You can’t expect your business to grow if you aren’t taking advantage of email marketing. Think strategically about where you want your business to go and plan for that.

Start by identifying who your ideal customer is. Create an enticing free offer, and use that free offer to get people to join your email list. Seize the opportunity to market directly to your potential customers by creating and growing your email list. This is one surefire way to grow your business.

The Magic of Doing One Thing

When you focus solely on growing your email list, you are putting processes in place that will bring in huge results for your business over time.

Email marketing has been proven to work time and time again, so invest the time needed to build a solid list. It doesn’t take a lot of time to create your first series of emails. The beauty of email marketing is that it takes the same amount of time to create and send one email as it does to send 500 emails.

By automating the process, you will save time, reach a larger audience, and build relationships with your subscribers.

How Are You Going to Make Growing Your Email List a Priority?

Avoid getting caught up in trying to do too many things at once, and focus solely on building your email list for now. Email marketing is a great way for you to stand out to your audience when you’re starting a business or trying to grow an existing one. Your subscribers are eager to receive your emails, and over time they will begin to see you as an expert in your field. Put time and energy into growing your list, and it will reap endless benefits for your business.

Want to learn more about how you can build a quality email subscriber list?

Check out our course, The Entrepreneur’s Guide for Growing Your Targeted Email Subscribers List


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7 Qualities That Innovative Leaders Share

Innovative leaders come in all shapes and sizes, but there are seven key characteristics that they all have in common. Read through each and see where you can develop these characteristics in yourself to improve your leadership qualities.

1.  Strategic Vision

Every innovative leader has a vision for where they want to go and a strategy for how to get there. They can apply their strategy ideas to see what works and what doesn’t, and then evaluate the results of their efforts against their vision.

2. Good Listening Skills

Innovative leaders listen more than they talk. Rather than sharing their own ideas, they listen to the ideas of team members, colleagues, thought leaders, and customers. This is valuable information that directs the leader toward the right course of action.

3.  An Instrument for Change

To an innovative leader, the status quo is the enemy. Even when things seem to be going perfectly well, a leader looks for changes and opportunities. A leader lives in the future and can’t help making the changes he or she thinks need to be changed. A leader is also flexible and can handle it when things don’t turn out as planned.

4.  Risk-Taking

Leaders aren’t afraid to take risks and they see failure as a learning opportunity. Everything gets chalked up to experience. Study the life of any great innovator and you’ll see that there were 99 failures before the smashing success that changed the world. A good leader can separate their ego and emotions from the outcomes of their actions.

5.  Good Communication

A leader communicates directly and openly with others. He or she is accessible and the members of his or her organization feel comfortable approaching him or her. A good leader also facilitates good communication in their team and throughout their organization.

6.  A Curious Nature

Leaders are relentless question askers. They want to know everything about everything because you never know what kind of information you can use. Even for matters that don’t seem to directly influence business, they want to know. Knowledge is power and a good leader wants to know a great deal across fields.

7.  Good Company

People with the above qualities surround themselves with similar individuals. They choose people for their team or organization that display the same leadership abilities, and they don’t waste their time with people who are negative or toxic to the work environment. This creates an organization where everyone is a leader and it’s not a top-down organization. With each person contributing, an organization can reach its fullest potential.

The good news is that these seven qualities can all be learned. They don’t have to be natural strengths. You can work on cultivating these qualities in yourself, and you can also create an organizational culture that encourages these traits.

Want to learn more about how to hone your leadership skillset?

Then, check out our course, Leading and Coaching – How to Develop and Guide Your Business Team


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The Critical Steps to Getting Your Group Coaching Program Started

Group coaching is a great way to help more people find solutions to their challenges. By working together with you and each other, they can share and grow as they make progress toward their desired outcome. As a business owner, group coaching can increase your income, spread awareness of your brand, and build long-lasting relationships with your customers.

If you’ve never offered a group coaching program before, it might seem daunting, so let’s break down the key steps to getting started.

Identify Your Target Audience

First, you need to identify exactly who you can help. Who are the people who can benefit most from your expertise and unique value?

Start by looking at your current audience and your marketing activities:

  • Who follows you on social media?
  • Who reads your blog, watches your videos, and engages with your other content?
  • Who joins your email list or membership site?
  • Who are your current customers?
  • Who are your current one-on-one coaching clients?

This will give you an idea of who your target audience is. You can also conduct some market research by looking at competitors or similar businesses in your niche. Brainstorm to figure out who has a need for your knowledge and experience. What do you know how to do and who could use this information? This will give you a good idea of who to target.

Choose the Right Topic

Of all the things you know and can teach, choose one topic as the focus of your group coaching program. Identify a problem that your target market faces and offer a solution in your area of expertise. When you can solve people’s problems, this offers the most value.

Think in terms of what your group members will be able to do after they leave your program. Start with this outcome and figure out the steps toward it, keeping in mind where the member is when they start your program.

Run a Great Group Program

There is a whole skillset involved in running a group coaching program, but everything is learnable. You can get training in coaching skills, but you’ll also learn a great deal through experience.

The best practice is for a group coaching program to be centered around live meetings. But don’t forget to take advantage of virtual tools that allow you to communicate with your members remotely.

Here are some of the major points to keep in mind:

  • Your program should be aimed at engaging members and getting them involved
  • Everything should be focused on the outcome (what you want people to achieve)
  • In your live sessions, divide your attention equally so everyone gets a chance to talk
  • Plan your live group sessions carefully with plenty of interaction, always leaving time for members to ask questions or get any individual help they need
  • Whether live or online, listen well and constantly seek feedback to make sure your members are on track.

Gather Feedback and Improve

Ideally, you’ll gather feedback as you go along through the program so you can correct anything that’s off-course. You need to make sure your program is helping its members achieve their goals.

At the end of the program, follow up with members and ask them how it helped and how you can make it even better for the future.

You should also monitor to make sure your program is helping you reach your overall business goals.

Do you want to learn more about how to run an effective group coaching program?

Check out our course, How to Create Your High Impact Group Coaching Program, which teaches you the A to Z.

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